Skittles continues to walk the line between cute and creepy. How successfully it does so is, of course, a matter of personal taste. This new spot from DDB Chicago, "Skittles Smile," sets my choppers on edge for some reason, but I'm about 96 years past the target demo, and it probably works just fine for its intended audience. The ad's high-school-age heroine clearly savors the flavor of her deep-kiss encounter with a boy who has Skittles for teeth. (Were his baby teeth Pez?) The girl is played by Laura Spencer, who has gained a following from her role in The Lizzie Bennet Diaries, an Internet reboot of Jane Austen's Pride and Prejudice. Spencer also appears in a current Sprint commercial, though swapping spit with her co-star in that one would've been a grave mistake. Credits below.
Behind the scenes of the new skittles "SMILE" commercial aka best wrap surprise ever! http://t.co/xMhcRT2YA2
— Laura Spencer (@itslauraspencer) September 3, 2013
CREDITS
Client: Mars, Inc. – Skittles
Agency – DDB Chicago
Mark Gross – SVP, Executive Creative Director
Kathleen Tax – Creative Director (Copywriter)
Marisa Groenweghe – Creative Director (Art Director)
Will St. Clair – VP, Executive Producer
Scott Terry – Production Manager
Kate Christiansen – VP, Senior Account Director
Gwen Hammes – VP, Account Director
Jennifer Marks – Account Executive
Trace Schlenker – Account Manager
David "Chizzy" Chriswick – SVP, Group Strategy Director