Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About...
New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani. While Panera's ads, which break today, can't match the...
View ArticleAngel Soft Wishes Single Moms a Happy Father's Day in Unique Take on the Holiday
Adult children raised by single mothers wish their moms a happy Father's Day in this intriguing, unconventional take on the holiday by Deutsch L.A. for Georgia Pacific's Angel Soft bathroom tissue....
View ArticleSouthern Comfort Wants You to Tan Your Giant Belly (and Your Lemonade) This...
The hirsute, rotund free spirit from Southern Comfort's famous "Beach" ad in 2012 may have been harboring a dirty secret—his famous tan might have been at least partly self-inflicted—judging by the...
View ArticleAd of the Day: Sony PlayStation Vue Is the Stuff of Mind-Blowing Sci-Fi Fantasy
Wouldn't you?" is the salient question posed in Johannes Leonardo's first ad campaign for Sony's PlayStation Vue since the streaming TV service was announced in March (the agency was awarded the job...
View ArticleTraffic Cop Shockingly Lifts NYC Taxi, but It's the Ad Up Top That's the...
It turns out Thinkmodo can thrill people, not just scare them. The viral marketing agency, best known for its frighteningly good Carrie and Devil's Due prank videos, takes a refreshingly different...
View ArticleIndia's First Ad With a Lesbian Couple Goes Viral
An Indian clothing company is out with an ad that news reports are billing as the socially conservative country's first to feature a lesbian couple. Anouk and Ogilvy & Mather Bangalore created the...
View ArticleAd of the Day: This Bug Spray Made Glorious Blood Portraits From Squashed...
Cormac McCarthy gave us Blood Meridian. Jay Reatard gave us Blood Visions. And now BBDO Russia has given us the equally badass "Blood Portraits" to promote mosquito repellent Glorix. The name, as it...
View ArticleHavas Chicago Is Loaning Out Its Summer Interns to Local Businesses That Need...
I asked Havas Worldwide Chicago to #GimmeAnIntern for this post. The agency sent me three. Along with honing their skills in various agency departments, the 14 lucky folks in Havas's 10-week summer...
View ArticleOgilvy CEO Miles Young to Step Down, Become Oxford Administrator
Miles Young, the global CEO of Ogilvy & Mather, will leave the agency after more than three decades to take a top administrative position at Oxford University. Ogilvy issued a statement on its...
View ArticleTylenol Further Explores the Changing Face of the American Family in New Ad
Tylenol is continuing its celebration of diverse families with a new commercial from J. Walter Thompson in New York featuring same-sex and interracial couples. Titled "How We Family," the ad is part...
View ArticleAd of the Day: A Driver Looks Back Once, and Then Forever, in This...
It's been a while since we've seen a really brutally depressing road-safety PSA. But Ireland obliges—with help from master craftsman director Martin Stirling—in the spot below, which warns against...
View Article'Holiday's Over' for Germs in These Awesomely Gross Ads for a Unilever...
Attention, germaphobes. Here are your worst nightmares realized. Unilver cleaning brand Domestos is out with three new print and poster ads in the U.K. that vividly imagine microorganisms as gross...
View ArticleDenver Water's Outdoor Campaign Gets Even Cooler With These Incredible...
The well of inspiration apparently never runs dry for Denver Water's long-running "Use Only What You Need" campaign. And while Sukle Advertising's lauded conservation initiative often features...
View ArticleAd of the Day: How One Travel Agency Fell in Love With a Giant Beached Sausage
If you want to see a contender for the year's most bizarre ad, here's one about a bunch of people stroking a giant sausage on a beach. McCann Mexico created the spot for online travel agency Best Day....
View ArticleLoverboy Frontman Recants 'Working for the Weekend' in This Throwback Job...
If you were wondering what the frontman of '80s Canadian rock back Loverboy is up to these days, the answer is second guessing the lyrics to "Working for the Weekend" in an ad for job listings site...
View Article180LA Tries to Recruit a New Creative Director With a Sneaky Award Entry at...
CANNES, France—Where can you find the world's best creative directors? They're sitting on Cannes Lions juries. So, if you're looking to hire a great new CD, why not approach those juries directly—with...
View ArticleHow Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising
CANNES, France—Two well-respected creatives preached the gospel of jumping in, and then letting go, as they described their personal process of making advertising at a Cannes Lions seminar presented...
View ArticleAd of the Day: McDonald's Just Invented Pretty Cool Takeout Packaging for...
CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of...
View ArticleGrey London Takes Promo Grand Prix for LifePaint, Which Lights Up Cyclists at...
CANNES, France—Grey London, which has joined the ranks of the elite creative agencies in recent years, won its first Cannes Grand Prix here tonight, topping the Promo & Activations Lions content...
View ArticleU.S. Wins Press, Mobile and Direct Grand Prix on a Dreamy First Day in Cannes
CANNES, France—U.S. advertising is off to a flying start at this year's Cannes Lions, with The Community, Google and Grey New York each winning a Grand Prix in separate contests here tonight, as...
View Article