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Ad of the Day: Cisco Gives a 360 Tour of the Mind-Bending Space Hotel of the...
There's a Chris Van Dusen book that my kids love called I Built a House, in which a boy sketches his wild and futuristic dream home, which includes an underwater room, a car-racing room, a...
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Heinz Is Skipping the Super Bowl, but Has This Idea for the Monday After
Sorry, "Weiner Stampede" fans. Heinz Ketchup, makers of last year's much-loved, dachshund-filled Super Bowl commercial, is sitting out this year's game. But it's not completely disconnecting from...
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Can't Deal With People? These Cringey Ads Say a Quick-Charging Phone Can Help
A few weeks ago, I went on a trip. By the time I arrived at the airport, my phone was a dead brick—obliging me to hunt down the nearest charging station and, upon spying one, immediately elbow in and...
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Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can...
From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry. So, to boost viewer engagement in the...
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Will Febreze's First-Ever Super Bowl Ad Pass the Smell Test?
Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday. In fact, the Procter & Gamble brand's first-ever big-game commercial, developed by Grey New York, suggests folks use Febreze...
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DDB New York Names Its First CMO and Tech Lead in a Round of Hires and...
The New York offices of DDB announced a series of four promotions and new hires today. Former group business director Melissa Martinez is now chief marketing officer, the first to hold that title in...
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BBDO Promotes the Creative Behind Barbie's Reinvention to CCO in San Francisco
Over the past year-plus, Mattel has brought Barbie into the 21st century with the help of its evp and chief brand officer, Juliana Chugg, and creative agency BBDO San Francisco. This week, the latter...
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Wonderful Pistachios and Fiji Water Both Line Up 15-Second Super Bowl Ads
Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5...
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Ogilvy Unveils a Global Restructuring to Kick Off Its 'Next Chapter'
Ogilvy & Mather Worldwide today announced a sprawling list of promotions, shifts and restructurings—including a large new production and technology operation called Ogilvy Delivery. The changes...
View ArticleInstead of Just Ads, Equinox Made Crazy Luxe Products That Tell Their Own...
So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox? How about a sweatsuit stitched together from surgical...
View ArticleHow Twitter Plans to Evolve Its Partnerships With Brands and Agencies in 2018
Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the social media...
View ArticleFamily Guy Will Air an Episode With a Reduced Ad Load for the First Time
After 15 seasons on the air, there's very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy's March 11 episode, which will air with limited...
View ArticleTinder Traces the History of Dating to Caveman Times in Gorgeously Detailed...
Dating: So easy, a caveman can do it? Since the dawn of time, human beings have been yearning for connection. Over the years, we've only made it more and more difficult to find. Or, at least, so says a...
View ArticleWhy Brands Should Be Ready for Alexa Ads, Despite What Amazon Says
It's soon going to become Alexa's world that we're just living in, complete with its own product recommendations disguised as ads. According to a report from CNBC, Amazon is considering adding ads into...
View ArticleWhen Do Things Cross the Line and Become Online Harassment?
In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment. The research organization...
View ArticleFox’s Network Chiefs Say ‘It’s Business as Usual’ Until the Deal Closes With...
The Television Critics Association's winter press tour kicked off with a bang today. Fox's network chiefs spoke publicly for the first time about their company's uncertain future since last month, when...
View ArticleHyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1...
By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville,...
View ArticleThe Logan Paul Incident Illustrates Why YouTube Will Never Be 100% Brand-Safe
Just a couple of days into the new year, YouTube already has another brand safety crisis on its hands. Logan Paul, a YouTube star with 15 million followers who has inked marketing deals with Walmart...
View Article3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018
Experiential marketers have a lot to celebrate. At a time that's seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a...
View ArticleWhy Mark Zuckerberg’s Personal Challenge for 2018 Is Different
"Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view,...
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