The Handmaid’s Tale Wins Big Again During the Most Political Golden Globes...
The Golden Globes are usually billed as Hollywood's wildest awards telecast. However, the show's typically freewheeling atmosphere took a backseat this year to the most political telecast ever, as...
View ArticleABC Explains Why It Still Hasn’t Settled on a Name For Its Grey’s Anatomy...
ABC says all the pieces are in place for its upcoming firefighter-themed spinoff of one of its biggest hit shows, except for one of the most important ones: a title for the drama. Two months before the...
View ArticleWhy Print Legacies Like Time Are Betting Big on Augmented Reality
Last week's issue of Time magazine is the first edited by a guest editor in its 94 years of existence. It's also the first issue to feature augmented reality activations--four of them, all on the...
View ArticleHere’s Anheuser-Busch’s Super Bowl Lineup: Michelob Ultra and Stella Will...
Michelob Ultra will be back at the Super Bowl on Feb. 4, making it the third year in a row that Anheuser-Busch has brought the brand to the Big Game. Anheuser-Busch has selected Michelob Ultra to join...
View ArticleUniversal and Paramount Will Both Run Ads in the Super Bowl
Movie fans, rejoice! Both Paramount and Universal will return to the Big Game on Feb. 4, according to a report from Variety, and will most likely be featuring some big trailers for upcoming films. No...
View ArticleFacebook Is Pulling the Plug on Its Human-Powered M Assistant for Messenger...
M, the human-powered personal digital assistant for Facebook Messenger that never emerged from its limited beta-test never will get to the masses. Facebook informed users--reportedly some 2,000, all in...
View ArticleOne Man’s Journey From Hip-Hop Journalist to Creative Chief and Snoop Dogg...
Whether it was his brief meeting with Tupac at age 16, his experience Iowa's only hip-hop radio DJ in the early '90s or his time working on the first televised Brown and Black Presidential Forum for...
View ArticleThis L.A. Creative Shop Upended the Traditional Agency Model
After years of working in various roles in the advertising industry, Sarah Hooper and Matthew Goldman noticed a glaring issue with the traditional agency model. As it goes, senior executives win...
View ArticleHow Pac-Man So Completely Seized the Imagination 37 Years Ago, and Never...
Dick Clark's American Bandstand had more than its share of cheesy guests over the years--bands that lip-synced their tunes in front of a TV audience under orders to cheer. But few acts quite equaled...
View ArticleMarketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and...
As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That's why Amazon's Alexa and the Google...
View ArticleIntel’s New Virtual Reality Content Studio Is Partnering With the Winter...
Just a year after debuting a standalone virtual reality headset, Intel is pivoting away from hardware and into VR content. At the Consumer Electronics Show (CES) in Las Vegas, Intel announced that it's...
View ArticleThese New Headphones Are Bringing Voice Assistants Like Alexa Straight to...
Here comes Alexa in your ears--whether you're ready for it or not. Jabra, a sound company that makes headphones, earbuds and headsets, announced on Jan. 8 two new wireless earbuds that work with Siri,...
View ArticleThe Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years
This week, The Atlantic magazine's 5-year-old creative consulting service, Atlantic Media Strategies, has rebranded as Atlantic 57. The move, which looks to establish a more fitting identity for a...
View ArticleWhy You Need a Comprehensive Over-The-Top Strategy Now
It's finally done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry's most challenging obstacles has been cleared: consumers have mastered the art of accessing...
View ArticleWWE Is Letting You Step Inside the Ring With Its New VR Partnership
It's been 33 years since World Wrestling Entertainment (WWE) brought a million viewers ringside with its inaugural pay-per-view event, Wrestlemania. Today, the entertainment company is bringing you...
View ArticleState Farm Follows McDonald’s in Consolidating Its Ad Business With Omnicom
State Farm is in the process of consolidating the majority of its marketing business with Omnicom, according to several parties with direct knowledge of the matter. "State Farm works with many vendors...
View ArticleTwitter Rocked as the Tide Rolled to Another National Championship
The University of Alabama's thrilling 26-23 overtime victory over the University of Georgia in the College Football Playoff National Championship game Monday night had Twitter abuzz. The game-winning...
View ArticleWhy the Most Successful Digital Assistants Will Be Platform Disruptors
The Consumer Electronics Show has introduced a slew of new voice-powered devices, with Google and Amazon leading the way. The spread of Alexa and Google Assistant puts Microsoft's Cortana in a...
View ArticleInitiative Welcomes New U.S. Chief Strategy Officer After Amazon Win
IPG Mediabrands culturally-driven media agency Initiative hired Pele Cortizo-Burgess as chief strategy officer for the United States, effective immediately. Cortizo-Burgess will lead a team of 20...
View ArticleNielsen Social Content Ratings, Week of Jan. 1: Golden Globes Get Top Award
The 75th Annual Golden Globe Awards on NBC tallied more than 24 times the total interactions on Facebook and Twitter of any other TV series or special for the week of Jan. 1. According to the Nielsen...
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