How CES Highlights the Speed of Change for Brands
Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers' ability to make sense of...
View ArticleLack of Data and Brand Safety Underpin Marketers’ Concerns With Facebook and...
Marketers' love-hate relationship with Facebook and Google is complicated. While the duopoly's grip across digital advertising only continues to grow--the two make up 60 percent of 2017 digital spend,...
View ArticleA YouTube Star Explains Why Most of His Peers Can’t Make the Jump to TV
For the past couple years, several media companies have snatched up many of YouTube's most popular personalities to create content for their own linear and/or digital properties in an effort to attract...
View Article4 Optimization Strategies to Make Your Social Media Less ‘Normal’
Remember when you first started thinking about outer space as a kid? It was hard to wrap your mind around all of the stars, planets and galaxies. You suddenly felt so small. Well, now there's something...
View Article’90s Love Balladeer Edwin McCain Is Back to Sing to You About Denny’s
If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit "I'll Be," is up to these days, here's your answer. He's right here, on your electronic device, singing a gag...
View ArticleA Pet Piggybank Really Hams It Up in Santander Bank’s Adorable New Ad
Touting Santander Bank's commitment to customer care, Arnold Worldwide spins a twisty, tender tale about a little girl's lost pet pig. Or is it a piggybank? Hey, it's both! (But mostly, it's a brand...
View ArticleDroga5 Cooks Up a Week’s Worth of Meals in Touching Ads for Blue Apron
In a sweet series of ads for Blue Apron, Droga5 shows people "What Cooking Can Do" every day of the week, whether it be allowing new parents to find some alone time (however briefly) or helping an old...
View Article8 Under-the-Radar Tech Companies at CES That Brands Should Know About
Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets...
View ArticleWhy ‘Meaningful Interactions’ Should Be the Currency We All Trade in Today
Facebook has been under fire for chasing dollars rather than 'likes', Marc Pritchard is sainted for trashing the "content crap trap" and every day another news story breaks on the ease of inadvertently...
View ArticleMove to America? Maybe if Trump Leaves, Say Norway’s Top Creatives
President Trump this week sparked a great deal of consternation by reportedly dismissing Haiti and some African nations as "shithole countries" while desiring more immigrants from, specifically,...
View ArticleESPN Is Taking Its ‘First Real Stab’ at a Morning TV Show
ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day...
View ArticleMajority of Consumers Want Brands to Take a Stand on Social and Political...
Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled "Championing Change in the Age...
View ArticleUsain Bolt on His Partnership With Philips, Burgeoning DJ Career and Love of...
In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall. Olympic gold medalist Usain Bolt visited the Consumer Electronics Show...
View ArticleFacebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music...
Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact...
View ArticleVIDEO: 5 Internet of Things Devices That Grabbed OMD’s Attention at CES
Looking for a cuddly robot? Or maybe you're interested in a pair of shoes that can detect when you've fallen and call for help? Good news--CES has a startup for you. Eureka Park, the area of the...
View ArticleOn Facebook’s Nuclear Bomb
On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook's CEO said that its 2 billion users will "see less public content like...
View ArticleVIDEO: HQ Trivia Host Scott ‘Quiz Daddy’ Rogowsky Talks About His First CES
Instead of taking off this week from his usual duties as host of the popular app-based trivia game HQ Trivia, Scott Rogowsky went live from Las Vegas, where he spent time on the showroom floor of the...
View ArticleIAB Tech Lab Is Rolling Out Industrywide Guidelines for Labeling Ad-Tech Reports
The IAB wants to help clarify all of the nitty-gritty ad-tech terms. The IAB Tech Lab is rolling out a set of terms as a way of unifying the data nomenclature used across the industry when reporting...
View ArticleHere’s Why TLC Is Reviving Trading Spaces a Decade After It Went Off the Air
TV revivals aren't just restricted to scripted series like The X-Files and Will & Grace. TLC is bringing back one of its most popular shows ever, Trading Spaces, a decade after the series, which...
View ArticleYouTube’s Logan Paul Projects Are On Hold ‘Indefinitely,’ But Execs Aren’t...
YouTube executives further explained their decision to distance themselves--but not cut ties with--one of its biggest stars, Logan Paul, following the widespread criticism after he uploaded a...
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