Bill Hader Stars in Pringles’ Very First Super Bowl Ad
Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He'll be showcasing "flavor stacking" in the Super Bowl LII 30-second spot on Feb. 4....
View ArticleKFC Made Some Very Weird Relaxation Videos to Help You Deal With Life in...
Remember when Don Draper's had his epiphany at the meditation retreat? It inspired him to dream up a famous commercial, but it could easily have led to something like KFC's "Comfort Zone," a...
View ArticleWhy Every Brand Should Be Watching the Emerging Beauty Industry
"Is it going to look good in a selfie?" The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought...
View ArticleSpotify Gets Into Pet Adoption After Learning Dogs Have Their Own Musical Tastes
A recent study from the University of Glasgow suggested each individual dog has his or her own unique taste in music. This was music to Spotify's ears, and the streaming service has now partnered with...
View ArticleVerizon Returns to the Super Bowl for the First Time Since 2011
Verizon will make an appearance in Super Bowl LII. The brand confirmed to Adweek that it will air an ad during the game, but didn't provide any further details. Verizon last appeared in the Super Bowl...
View ArticleOver 2 Billion People Use at Least One of the Top 5 Social Apps Each Month
Analytics platform App Annie released its 2017 Retrospective, analyzing mobile application usage around the world. The report showed that globally, more than 2 billion people use at least one of the...
View ArticleYouTube Partnered With Creative Agencies to Tell 6-Second Versions of Classic...
Last January, YouTube used Sundance as a forum to pitch its six-second ad format to brands. That's continued this year, with YouTube returning to Sundance to showcase its six-second ad format. But this...
View ArticleHigh School Basketball Will Now Be Livestreamed on Twitter Thanks to Gatorade...
High school hoops junkies can now get their fix on Twitter, with the help of Gatorade and Intersport. Twitter has been a staple of the college basketball recruiting circuit since its inception, used by...
View ArticleBose Names WPP Global Agency Partner Across Creative, Media and Digital...
After a review, Bose has selected WPP as its global agency partner across creative, media, localization, production and digital marketing. The business will be handled by a "custom-built team" of WPP...
View ArticleQuicken Loans Puts Its $400 Million Media Account in Review
Online mortgage lending giant Quicken Loans has launched a review of its media buying and planning account. "After nearly two decades, Quicken Loans has decided to open the RFP process for a new media...
View ArticleHow Davos Can Help Marketers Gain Greater Global Purpose
As global leaders gather in Davos next week to try to create a shared future in a fractured world, what's the role of marketers and creative agencies? In this era of seismic disruption, technology is...
View ArticleDiversity Finally Comes to Facebook’s Board of Directors
Facebook's board of directors welcomed its first African-American member, as American Express chairman and CEO Kenneth Chenault will take a seat effective Feb. 5. Chenault has been with American...
View ArticleThe Facebook Community Boost Show Is Set to Hit the Road
After last week's news that Facebook is revamping its News Feed, small businesses needed some good news from Facebook, and they received it in the form of an update on the Facebook Community Boost...
View ArticleThis Campaign Found a Hilariously Gross Way to Raise Awareness of Testicular...
We're getting pretty well-versed in testicular cancer awareness ads, and in the weird--sometimes creepy--ways associations find of getting people to do something we oddly all hate doing: checking...
View ArticleNBC Is in Talks to Secure a White House Interview on Super Bowl Sunday
NBC News is still hoping to secure an interview with President Trump on Super Bowl Sunday, a tradition that goes back more than a decade. "Without getting into specifics, I can tell you that there have...
View ArticleInstagram Added Activity Status to Instagram Direct
Instagram's latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger. The app's messaging feature, Instagram Direct, now includes activity status, which...
View ArticleSoccer Club Inter Milan Is Telling 110 Stories for its 110th Birthday, With...
One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan...
View ArticleWhatsApp Just Rolled Out an Android App for Small Businesses
Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of...
View ArticleA Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018
Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends...
View ArticleWhy Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’...
Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition...
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