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Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief of Coke...
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This Dancing Shetland Pony Is Britain's New Advertising Superstar
Shetland ponies have never been quite as celebrated as they are these days—thanks to several British ad campaigns. First, of course, we had Fivla and Vitamin, the adorable sweater-weating ponies from...
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Ad of the Day: Volkswagen
Last September, Volkswagen released a notable commercial from Deutsch that was all about the infectious power of laughter. That ad earned millions of views, and probably as many smiles. Now, though,...
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How Grey Poupon Recut the Mustard
IDEA: Pardon me, are you a brand whose only real equity comes from a campy TV spot made 30 years ago that's been parodied to death in pop culture? Grey Poupon, of course, is exactly that brand. And...
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Zombies Swarm Around Infected Hashtag in Clever Campaign for Walking Dead
Whenever I write about zombies, I tend to bury the lead. That's a grave mistake. Anyway, here's a case study about how the Darewin Agency used social media to make The Walking Dead a hit on France's...
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Domino's Thanks 8 Million Facebook Fans by Toppling 50,000 Dominos
Domino's doesn't make much use of its namesake domino logo—until now. The pizza chain topples more than 50,000 dominos in the video below from Crispin Porter + Bogusky, as a thank-you to fans after...
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Conceptual Artists Get Their Chance to (Poorly) Separate Oreo Cookies
"Maybe you should just use a knife." That's one of the less charitable reactions to this latest Oreo Separators video from Wieden + Kennedy—part of a series in which inventors and technologists...
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Ad of the Day: Google
It's 9:30 in the morning. You're already at the office. Your wife, nine months pregnant, is back at home, just now dragging herself out of bed. But thanks to Google, you will spend every second of the...
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Campbell Mithun Asks Intern Applicants to Plan the Future of the Twinkie
Life is sweet and golden on the outside with a creamy middle, baby! Would-be summer interns at Campbell Mithun might want to ponder such points, because the Minneapolis agency is asking hopefuls to...
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Ad of the Day: Optimum
You people have caused Michael Bolton no end of misery, and I just hope you're happy. Mother's new spot for Optimum features good sport Bolton giving his dog a bath, jumping on a trampoline and...
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Shocking Attempted Murder Turns Out to Be Just Another Marketing Stunt
So, you're feeling kind of blah and waiting for the elevator and sipping your latte, and the door opens and some guy is choking some other guy on the floor, and you're just like, Whatever, it's...
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Y&R Sets Up Shoppable Pinterest Boards for Families Who Lost Everything in...
Y&R Midwest is trying to steer Pinterest users toward charitable shores, possibly because they're sick of them posting only about food and lingerie. Y&R's idea, called Helpin.It, is a set of...
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YouTube's 10 Most-Watched Ads in February
February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year, someone forgot to...
View ArticleAgency Execs' Favorite SXSW Hot Spots
Austin is a Texas-sized town, but it’s about to get super crowded as an estimated 28,000 people descend on it for South by Southwest. That means a massive amount of competition for places to meet, be...
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Alec Baldwin and Charles Barkley Strike Up March Madness Bromance for Capital...
Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago timed to the NCAA's March Madness tournament, of which the financial firm is a prominent sponsor. In...
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Ad of the Day: Jaguar
An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn't enough to sell a car these days. What you need, apparently, is a narrative of cinematic...
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HERB the Robot Separates Oreo Cookie Before Turning on His Creators
For the fourth and final Oreo Separators video, Wieden + Kennedy got a nonhuman to separate the Oreo cookie from its creme. Say hello to HERB (short for "home exploring robotic butler"), a robot built...
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Heineken Man Really Only Feels Comfortable Stealing American Girls
You're just the average Heineken drinker. A 35-year-old hedge-fund manager who hit it big betting against the market in 2007. You're doing your jet-setting around the world thing, party hopping the...
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Jamie Barrett Doesn't Need to Brand His New Agency
SpecsAge 51New gig Co-founder, cd, barrettSFOld gig Partner, ecd, Goodby, Silverstein & PartnersWhat advice did Jeff Goodby and Rich Silverstein have about launching your own shop? What about Pat...
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Paper Is Dead, Except When It's the Most Important Thing in the House
Paper? Pa-per? What the hell is that? Leo Burnett's ad for French toilet-paper brand Trefle celebrates parchment in its various forms, presenting a woman who reads printed books, puts sticky notes on...
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