Can an Agency of Early Adopters Learn to Slow Down?
CANNES, France—From the debut of the iPhone to the reveal of Google Glass, Resource Interactive has been one of the first agencies into the breach with branded apps. And while many envy Resource's...
View ArticleThe Ridiculous and the Sublime: 11 Great Films From Saatchi's New Directors
CANNES, France—Women dressed as nurses handed out special high-tech wristbands designed to track the audience's "biometric data" at Saatchi & Saatchi's 2014 New Directors' Showcase here this...
View ArticleWATCH LIVE: Beck Bennett Moderates BBDO's Cannes Seminar on 'Nice' Advertising
CANNES, France—The Cannes Lions festival is trying something new this year. It's streaming one session per day live globally on YouTube. At 4 p.m. ET today, you can watch BBDO's seminar, titled "Nice...
View ArticleNeil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice
CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the...
View ArticleSochi Pavilion That Took Giant 3-D Selfies Wins Innovation Grand Prix
CANNES, France—Russia made history here tonight, winning the Grand Prix in the Innovation Lions category for a telecom's installation at the Sochi Olympics that used sophisticated technology to let...
View Article6 U.S. Campaigns Take Home Gold in Film Craft, but No Grand Prix Is Awarded
CANNES, France—Thirteen campaigns worldwide, including six from the U.S., won gold Lions in Film Craft here tonight. But the Film Craft jury declined to award a Grand Prix in the category."There were...
View ArticleAdam&eveDDB Finishes With 4 Grand Prix for Harvey Nichols, Adding Integrated...
CANNES, France—Doing good things for others has been a major theme at Cannes Lions this year. Ironically, though, the festival's single biggest winner did precisely the opposite. It comically...
View ArticleHarvey Nichols Won a Grand Prix in Film at Cannes. Here Are 7 Ads That Are...
CANNES, France—All this past week, Cannes Lions judges and presenters talked endlessly about how the best ads are those that inspire and even improve the world. So, why was the festival's most awarded...
View ArticleSobieski Vodka Keeps Telling It Like It Is in Outdoor Ads
When Sobieski's "Truth in Vodka" campaign began seven years ago, it skewered pomposity in the category. Since then, the effort has broadened to call out nonsense in any realm—and amen to that. Topical...
View ArticlePeople Are Pretty Angry About This Out-of-Control Safe-Driving Ad From...
This literally out-of-control 60-second road-safety ad from Northern Ireland is causing an international stir for some intense imagery that begins around the 40-second mark. As these types of ads go,...
View ArticleThe World's 26 Best Commercials of 2013-14
Yesterday we looked at the 17 best print campaigns of the past year, as judged by the Press Lions judges at last week's Cannes Lions festival. We continue our Cannes recaps today with the best video...
View ArticleIf Hangry Animals Emerge From Your Belly, You Might Need Jack Link's Beef Jerky
Ads are most beautiful when they speak to us in a language we understand—when they tap into our subconscious and make us feel like they empathize, like they are one of us. When this symbiotic, osmotic...
View ArticleThe Dukes of Hazzard Ride Again in AutoTrader's High-Octane Campaign
IDEA: It's been a while since Bo and Luke Duke raced around Hazzard County three decades ago in their 1969 Dodge Charger stock car, evading Boss Hogg and Rosco P. Coltrane. The boys aren't so...
View ArticleAd of the Day: Oreo Tells the Tall Tale of a Mini Store Selling Oreo Minis
If you thought it was impossible for The Martin Agency's "Wonderfilled" campaign for Oreo to get even more twee, think again. The brand that's given us cutesy jingles from artists like Owl City and...
View ArticleNewcastle Imagines How Great It Would Be If Britain Had Won the Revolutionary...
Newcastle Brown Ale had a big hit with its "If We Made It" ambush campaign around the Super Bowl. Now, the British brewer has done something similar for July 4. The new campaign, from Droga5, is...
View ArticleFathers Will Love This Citroën Ad With a Dad Who Has Extremely Clingy Kids
It's a lot harder for a father to have fun, whatever he's doing, while his three young kids are clinging to his body at the same time. This parenting-humor ad, aptly titled "Daddy," won a silver Lion...
View ArticleAd of the Day: The Year's Sweetest Home Improvement Ad Will Brighten Your Day
The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes. Directed by Ricardo...
View ArticleSouth African Brewer Uses Ads to Declare an All-Out War on Hipsters
We've reached peak hipster. And we've also reached peak anti-hipster. But South Africa's Garagista Beer Co. is barging ahead anyway with a campaign that positions the brand as absolutely not the right...
View ArticleChildren Tell Parents to 'Lock It Up' in Merkley's Gun Safety Ads
Merkley + Partners takes the kids' side in its new campaign for gun safety, with boys and girls questioning why adults don't go to greater lengths to hide their firearms. In one TV ad, "Please Add...
View ArticleTiny Rebellion Is Doing Well by Doing Good
SpecsWho (Clockwise from top left) Jennifer Parke, executive creative director; Amir Haque, chief strategist; Lucas Donat, founder, CEO, CCO; Christy Ferguson, group account directorWhat Full-service...
View Article