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What Does It Take to Win the Super Bowl on Social Media?
Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen...
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Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports...
To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds. The spot, from...
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Ad of the Day: Lunatic Daredevil's Stunts Go Hilariously Wrong in This Fun...
Let's kick it and rip it. Woo!" Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303Lowe's superbly silly campaign for Australian insurance company Budget Direct. And, oh...
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Your First Ikea Commercial of 2015 Is Strange, Soaring and Really Quite Lovely
Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the...
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Newcastle Begins Ambush of This Year's Super Bowl by Crashing the Doritos...
You might remember Newcastle Brown Ale's antics around last year's Super Bowl—a little stunt from Droga5 called "If We Made It" that imagined what a Newcastle Super Bowl ad might have looked like if...
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Here Are the Funniest, Quirkiest Ads You'll See About Having Your Home Invaded
Kwikset, the keyless entry and re-keying company, unlocks the humor of home invasions in these amusing, mildly edgy tales of suburban paranoia to promote its SmartKey technology. The ads, running...
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Ad of the Day: Erotic Shop Fits Every Visual Metaphor for Sex Into 60 Seconds...
It's not easy to advertise X-rated products in a PG way. But Jung von Matt/Elbe does so in outlandish style with this spot for a German erotic retailer. Visual metaphors for sex are a comedy staple,...
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Ad of the Day: NHL Pros Surprise Sled Hockey Players for Gatorade
For anyone who thinks playing ice hockey strapped into a sled is easier than playing it standing up, Gatorade would like to set the record straight. Last August, the sports brand (with help from TBWA...
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Ads Show How Cats Just Absolutely Destroy Bags of Temptations Treats in a...
It's rare for a brand to base an ad campaign around photographs of the product after it's been completely torn up and clawed and chewed to pieces and is looking like hell. Temptations cat treats is...
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Was McDonald's 'Signs' Ad on the Golden Globes Inspiring or Abominable?
McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced. The brand's new ad from Leo Burnett, which aired Sunday during NFL games and on the Golden...
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Ad of the Day: Adidas Relaunches Superstar Shoe With Non-Superstars David...
David Beckham, Rita Ora, Pharrell Williams and Damian Lillard are not superstars. Or at least, that's what they'll tell you in this dramatic new "#OriginalSuperstars" spot for Adidas. Johannes...
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Aubrey Plaza and Newcastle Want a Ton of Small Brands to Buy a Super Bowl Ad...
Newcastle Brown Ale keeps finding new and interesting ways not to appear on the Super Bowl. This year it's already tried crashing the Doritos contest (sort of). And now it's gotten Aubrey Plaza on...
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Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street
Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the...
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Cisco Shows You the World's Last Traffic Jam in Goodby's Artful New Campaign
One day, all the world's persistent infrastructure problems will be obsolete, says Cisco. Indeed, you'll only be able to see them in museums. That's the theme of "Building Tomorrow Today," a new Cisco...
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How Milana Vayntrub Became Advertising's New 'It' Girl
Sorry, Flo. America has a new favorite spokeswoman in AT&T's Lily, the store employee character played with bright-eyed, quirky charm by improv actress Milana Vayntrub. The 27-year-old Upright...
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Ad of the Day: Reebok and a Plucky Chicken Urge You to 'Live Free Range'
Why did the chicken cross the road?"To send a clear message that the reason people fall off the wagon and go back to their sedentary habits is because they've bought into a fitness culture that is...
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Pepsi MAX Filled Up a Room With Ping-Pong Balls on Mousetraps, Then Threw...
Following in the footsteps of other omnipresent consumer brands with something arty to prove, Pepsi MAX made a huge mess with mousetraps and Ping-Pong balls for a video it calls "Chain Reaction." With...
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The Boy Garbage Collector in This Thai Ad Will Sweep Up the Pieces of Your...
If you've arrived at this ad without having seen Ogilvy's previous work for Thai Life Insurance, take a minute or two to get familiar—here and here. Oh, and grab some tissues first, you old softie....
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Never Thought We'd See This, but Here's an Axe Ad That Has Two Men Kissing
Axe has been trying to move away from its narrow, misogynistic views on relationships and sexuality for some time. But this BBH London spot is easily the Unilever brand's most inclusive yet. Airing...
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Kids, Don't Share Photos of Your Willy, Warns Cute but Very Sad British PSA
We live in a pretty amazing time. We can inhale information and imagery to the point where the excess spills over and blows away as fast as it arrived. This is great and all, but if you're a parent...
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