Microsoft's Valentine's Advice: Break Up With Siri and Start Seeing Cortana
Ever since Microsoft introduced Cortana, its personal assistant for the Windows Phone, it's been slamming Siri for her vanity and uselessness. Now, for Valentine's Day, it's proposing that you give...
View ArticleDun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic
SpecsWho Bob CarriganNew gig CEO, Dun & BradstreetOld gig CEO, IDG CommunicationsAge 49What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for procurement...
View ArticleThe Future of Advertising Still Rests on the Art of Connecting Brands and...
A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been about...
View ArticleAd Campaign Hilariously Wants to 'Save the Bros' From the Junk in Protein Shakes
You probably didn't know bros were an endangered species. Dairy brand Organic Valley is out with "Save the Bros," a mock PSA asking for help weaning musclebound dudes from conventional protein shakes...
View ArticleAd of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt...
Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang. Persson, a leading stunt car driver, was hired by the automaker for a prank video from Team Detroit and...
View ArticleHow Jesus and His Marketing Team Came Up With the Craziest Ad Stunt in History
Jesus Christ pulled off some pretty impressive brand stunts in his day: turning water into wine; healing the blind; feeding the multitude with the loaves and fishes. But when it came to one of the...
View ArticleThis Pizza Brand's Outdoor Ads Are Hard to Notice, and That's the Point
Making out-of-home ads that are hard for people to see sounds like a terrible idea. But Daiya Foods does just that with clever ad placements in a new campaign that plays off the line, "It's easier to...
View ArticlePeter Mayer Advertising Infuses New Orleans Flavor in National Campaigns
SpecsWho (l.) president Mark Mayer; CCO Josh MayerWhat Full-service advertising agencyWhere New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and...
View ArticleMom Goes Fast and Furious in a Minivan in Famous Footwear's 'Momkhana' Video
Parents who are perpetually late in dropping their kids off at school, take note. This new Famous Footwear video shows you how to arrive on time and in style. It shows stuntwoman Shauna Duggins...
View ArticleVote for the Best GIFs of the Year From These 55 Insane Nominees
It's the moment you've been waiting for—the 2015.GIFYS. What are the .GIFYS, you might ask? They are, obviously, an awards show for the best animated GIFs on the Internet—as nominated by a panel of...
View ArticleAd of the Day: Cadillac's 'Dare Greatly' Launch Spot Has Teddy Roosevelt but...
I'm not sure Cadillac's "Dare Greatly" spot—ushering in a big new campaign that will break Sunday on the Oscars—will ever win any awards. But the commercial, among the automaker's first efforts from...
View ArticleAd of the Day: Adobe Celebrates 25 Years of Photoshop With Colorful Oscars Spot
When you think of Photoshop these days, you might well envision fashion models being airbrushed within an inch of their lives. But there's so much more to the image editing software, as Adobe reminds...
View ArticleOscars Relive the Glory of Past Winners in Stirring Ads for Sunday's Show
The Oscars are just around the corner, so now's as good a time as any to start amping yourself up by revisiting past highlights. And the show's producers, with help from 180LA, are making it easy to...
View ArticleCoca-Cola Spreads Happiness Online With Emoji Web Addresses
Coca-Cola hasn't had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand's web...
View ArticleAlan Cumming Shows You Suggestive Things to Do Besides Sex in Ad Targeting...
Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the U.S. Food and Drug Adminstration's rules around donating blood. At issue is a recent...
View ArticleAd of the Day: Comcast Beautifully Shows How a 7-Year-Old Girl Who Is Blind...
Here's an ad that should be a show-stopper during the Oscars on Sunday night. The beautiful 60-second spot from Comcast tells the story of Emily, a 7-year-old girl who was born blind. Comcast asked...
View ArticleAd of the Day: Scorsese Narrates Apple's Oscars Spot About Not Just Dreaming...
Apple scored Hollywood royalty in the form of Martin Scorsese for its latest iPad commercial, which got prime placement on Sunday night's Academy Awards—with the legendary director narrating the...
View ArticleChristopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads
If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you. The brand, with agency GDS&M, hired the writer, actor and filmmaker to direct a set...
View ArticleIs This the Cutest Interactive Website Ever, or the Creepiest?
Bonpoint, the luxury French fashion house for children, wants you to play peekaboo with its child models. Fred & Farid Shanghai produced an interactive website for the brand, which asks for access...
View ArticleCannes Lions Says to Bring Your Worst Employees to the Festival Instead of...
Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the...
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