Saturday Michael Phelps finished his last competition at the Summer Olympics in Rio—and his career—with a gold medal, and Simone Manuel gave the U.S. its 1,000th Summer Olympic gold medal. The U.S. is still on top in the medals race. Here's what marketers need to know about the last 24 hours of the Olympics:
American Women's Medley Relay Wins 1,000th Summer Olympic Gold Medal for U.S.
Simone Manuel won the gold medal for a 4x100-meter medley relay Saturday after taking a silver medal in the 50-meter freestyle. The gold medal marked the United States' 1000th Summer Olympic gold. (NBC Olympics)
Here's the total medal leaderboard as it stood going into Sunday, according to NBC Olympics:
United States: 60
China: 41
Great Britain: 30
Japan: 24
Ruussia: 23
Michael Phelps Helps U.S. to 4x100-Meter Medley Relay Win in Final Rio Race
In the last Olympics competition of his career—the 4x100-meter medley relay—Michael Phelps won the gold, giving him 23 career gold medals. "It turned out pretty cool. It's just a perfect way to finish," he said. (ESPN)
Jamaica's Elaine Thompson Is the Fastest Woman in the World
Elaine Thompson of Jamaica became the unofficial fastest woman in the world Saturday after winning the women's 100 meters. Thompson competed against fellow Jamaican Shelly-Ann Fraser-Pryce.(The New York Times)
Which U.S. Olympians Were Week One's Instagram Medalists?
Of the U.S. Olympians, Aly Raisman saw the most engagement on Instagram during the first week in Rio, and Michael Phelps gained the most followers. Lilly King saw the largest percentage increase in followers. (Adweek)
Rio Olympics: These Marketers' Ads Are the Most-Seen So Far
iSpot.tv reviewed Olympic games ads that appear on smart TV screens, and it found that NBCU has delivered upwards of 7.7 billion TV ad impressions in the United States so far. In addition, viewers are staying to watch entire ads 90 percent of the time. (Ad Age)
The Crazy Challenges Of Being An Olympic Marketer
Is it worth it for big brands to compete as advertisers in the Olympics? The feat takes a lot of struggle, sacrifice, perseverance and dedication. (MediaPost)
Wearables Making a Big Splash in Olympic Swimming This Year
The U.S. swimming team is on fire at the 2016 Summer Olympics, and ReadWrite takes a look at wearable technology being used by those athletes. The tech includes activity, swim and sleep trackers, and wearable sensors. (ReadWrite)
Hackers Attempt to Attack Olympics Anti-Doping Organizations
According to the World Anti-Doping Agency and Court of Arbitration for Sport, both were targeted by hackers. A spokesperson said that hackers tried to access their systems, but they were unsuccessful. (Daily Dot)