Flo? Whoa! Progressive's Icon Swaps Her Apron for Attitude in Motorcycle...
Like a true nature's child, Flo was born to be wild. Or something. Progressive's iconic ad character, played by Stephanie Courtney, revs up the va-va-vroom in this tongue-in-cheek motorcycle-themed...
View ArticleAmy Schumer Isn't All That Great With Kids in Old Navy's Back-to-School Ad
Amy Schumer may be the world's worst babysitter, but she will take her nephew and niece back-to-school shopping at Old Navy. A new 60-second ad marks the star's debut for the clothing chain as its...
View ArticleElegant Split Screens Balance On-Board With On-Shore in This Cruise-Line Ad
Figliulo & Partners doubles your pleasure through elegant use of split-screen technique in the agency's first major push for Carnival's ultra-luxury Seabourn Cruise Line. Targeting affluent...
View ArticleAd Execs Behaving Badly: A Look at 2016's High-Profile CEO Snafus
Even by advertising's typically high standards of executive churn, 2016 has been a C-suite bloodbath. And it hasn't happened quietly. The past seven months have seen some of the industry's most...
View ArticleOlympic Roundup: A Strong First Weekend for Team USA, but Not for NBC's Ratings
The 2016 Summer Olympics kicked off Friday with the opening ceremony in Rio de Janeiro. Here's a look at the most important stories from the Olympics for marketers:NBC Ratings Continue to Struggle...
View ArticleDentsu Aegis Is Diving Deeper Into Data, Acquiring a Majority Stake in Merkle
Dentsu Aegis, the advertising world's fifth-largest holding company by global revenue, doubled down on data as its key differentiator today by acquiring a majority stake in the privately held,...
View ArticleOlympic Roundup: In the Pool and on the Mat, the U.S. Can't Be Stopped
It was another successful night for the U.S. on Tuesday, as Team USA continues to lead the total medal count and hold an edge over China in gold medals. Here's a look at the most important stories for...
View ArticleNationwide's Jingle Gets a Modern Tune-Up in Ogilvy's Olympic Spots
Brad Paisley and Rachel Platten are on your side, performing expanded versions of Nationwide's iconic jingle in the insurance company's new spots from Ogilvy & Mather. Launched during NBC's...
View ArticleBubba Watson's Jetpack: The Story Behind Oakley's Latest Insane Golfing Vehicle
At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart. That's because the colorful...
View ArticleOlympic Roundup: Carmelo Anthony Shatters a U.S. Record
Team USA once again had a great night in Rio, staying on top in the medal count (now 32). Here are the most important stories for marketers to know about the last 24 hours of the Olympics:Medal Count:...
View ArticleStudy Finds Most Women in Advertising Have Experienced Sexual Harassment and...
The 4A's today released the initial findings of a yearlong research initiative designed to learn more about the experiences of women and other diverse professionals working in the advertising...
View ArticleOlympic Roundup: Team USA's 2 Stellar Simones (Manuel and Biles) Make History
The U.S. gymnastics and swimming teams were on fire again during Day 6 of the Olympics in Rio, helping Team USA continue to stay ahead in the medal count (now 38). Here's what marketers need to know...
View ArticleThis Explosively Bizarre Ramen Ad Is Packed With a Japan's Worth of Viral...
Taiyo Kikaku's TOKYO division made a video for Nissin Chikin ramen that appropriates a dizzying array of Japanese ad...
View ArticleOlympic Roundup: Michael Phelps 'Not Coming Back in 4 Years'
Friday Michael Phelps put an end to any speculation that he will return to the Olympic games in four years, and Katie Ledecky smashed her own world record for the 800-meter freestyle. The U.S....
View ArticleOlympic Roundup: U.S. Reaches 1,000th Summer Olympics Gold
Saturday Michael Phelps finished his last competition at the Summer Olympics in Rio—and his career—with a gold medal, and Simone Manuel gave the U.S. its 1,000th Summer Olympic gold medal. The U.S. is...
View ArticleOlympic Roundup: Usain Bolt Dominates His Third Consecutive Games
Coming out of the weekend, Team USA continues to have more 2016 medals (69) than any other country at the Summer Olympics in Rio. Here's what marketers need to know about the last 24 hours of the...
View ArticleOlympic Roundup: For 24 Hours, Team USA Was Denied Every Chance at Gold
Team USA continues to have more 2016 medals (75) than any other country at the Summer Olympics in Rio. However, on Monday, the team didn't win any golds. Here's what marketers need to know about the...
View ArticleOlympic Roundup: After One-Day Slump, Team USA Bounces Back to Gold
Team USA continues to have more 2016 medals (84) than any other country at the Summer Olympics in Rio, and the country quickly broke its one-day gold drought. Here's what marketers need to know about...
View ArticleIn Its First Global Campaign, Uniqlo Ponders Why We Get Dressed Every Day
"Every day we get dressed ... but why?" That's the question that opens "Why Do We Get Dressed?" for Uniqlo Lifewear. Created by Droga5 New York, the brand's first-ever global campaign features a man...
View ArticleThe Agency Review Frenzy Shows No Sign of Stopping. Here's Who's Winning
Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report...
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