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Esports Team the Immortals Just Made an '80s-Style Dating Video ... for...
MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals ... after discovering that one of its members doesn't own underwear....
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This Condom Maker Just Designed Some Sportswear Out of the Same Material
A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom. To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a...
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Is Werner Herzog's New Film the Future of Branded Entertainment?
BALI, Indonesia—It's been almost four years since PJ Pereira unleashed "The Beauty Inside" on the world. The years since that groundbreaking work of branded content—which Pereira & O'Dell made for...
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Ad of the Day: Marco Polo Struggles With His Own Pool Game in Geico's New...
One of the last places you'd expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the modern-day water game Marco Polo. But that's exactly...
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Dinosaurs Dance to an Underwear Song in the Happiest Ad Ever About Child Abuse
The Aardman studio, known best for creating Wallace & Gromit, made the rollicking cinema commercial below for the NSPCC's anti-sexual abuse "Pants" campaign in the U.K. The ad is a four-minute...
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Corn Dogs Beat Down the Most Monstrous Hunger in This Ad for Foster Farms
A horned, hairy monster represents a pre-teen's ravenous appetite which, left unchecked, swells to Godzilla-esque proportions in the first-ever ad campaign for Foster Farms Corn Dogs. On the plus...
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Deep Breaths, Everyone: McCann Made a Perfume That's Meant to Stimulate...
To celebrate its 70th anniversary in Uruguay, McCann Montevideo has created I CANN Eau de Créativité, a limited-edition fragrance meant to, well, boost creativity. "In our research, we determined that...
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How Droga5 London Will, and Won't, Be Like the Mothership
BALI, Indonesia—David Kolbusz has a "No assholes" rule when it comes to judging ad awards, and it's worked out pretty well for him lately. The creative chief at Droga5 London has been judging Branded...
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Ad of the Day: Mini Brings Its 'Defy Labels' Campaign to the Olympics in Style
Rejecting derogatory labels and refusing to let other people's prejudice hobble your success is the theme of BMW Mini's Olympics push from Butler, Shine, Stern & Partners. Expanding on the auto...
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Snack Brand Reaches Out to Coders in Desperate Attempt Not to Be Killed by...
When the robopocalypse comes, will you be ready? Or will you at least have some snacks on hand so you can ride out the chaos in an underground bunker somewhere? A snack brand called Halfpops wants to...
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Hitman's Latest Campaign Set Garys (Busey and Cole) in Competition ... to Get...
For Square/Enix's Hitman, a video game where players must assassinate given targets without getting caught, Omelet LA spent the first half of the year building a campaign that kills (literally! ......
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The Search for Extraterrestrial Life Suddenly Has a New Logo
With help from BMB founder/chairman Trevor Beattie, the SETI Institute—devoted to, among other things, the search for technologically sophisticated life on worlds orbiting other stars—has released a...
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Ad of the Day: How Did People Instagram in the 18th Century? Ikea Envisions...
It's dinner time! But wait—don't dig in yet. Somebody needs to take a picture first. Ikea's latest campaign, "Let's Relax," takes a shot at how our compulsion to socialize—and compete—has invaded the...
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Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S....
Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country. Who says...
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Ad of the Day: Whirlpool Put Washers and Dryers in Schools, With Remarkable...
Most of us take clean clothes for granted. But the sad truth is that some people simply can't afford to go around with spotless—or even unstained—attire every day. In the hyper-self-consciousness of...
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Voiceover Narrator Totally Loses Control of This Awesome Nike Ad for the...
Nike athletes do such great things, even voiceover artists are surprised. The athletic wear brand's "Unlimited" campaign, which launched last week with this baby-themed spot, really kicks into high...
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Maya Angelou Illuminates the Human Family in Apple's Beautiful Rio Olympics Spot
Building on Apple's "Shot on iPhone" campaign, TBWA\Media Arts Lab gives us "The Human Family," a new spot with Maya Angelou narrating her poem "The Human Family." The structure is simple, and...
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Merlee Jayme Talks Creativity, Motherhood and Politics at Clio Judging in Bali
BALI, Indonesia—In a week when gender issues were once again roiling the advertising world, Merlee Jayme, a longtime Saatchi & Saatchi Philippines exec who opened her own celebrated agency,...
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To Support All Athletes, BMW Built a Kickass Wheelchair for Paralympians
Here's a powerful statement: To underline its commitment to all Olympians ahead of the 2016 Rio Games, BMW has released "Built for Gold." Created by KBS, the spot is galvanizing, dramatic and...
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There's (Literally) a Little Gold in Everyone in Olympic Ad from Dick's...
Dick's Sporting Goods is going big with its minute-long commercial by Anomaly for the Opening Ceremonies of the Rio Olympics, focusing on the chemical makeup of all life in the history of the...
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