Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes." On her taste in alcohol, she once explained, "If it doesn't taste like candy or sparkles, I usually don't drink it." And when asked by Bon Appétit what was in her fridge, she said, "Diet Coke. Because it understands me." (Unlike Harry Styles! Ugh.)
T-Swift also happens to be an official "brand ambassador" for Diet Coke, and this week she released her first spot for the sugar-free cola. The ad, from Droga5 and MJZ director Fredrik Bond, recreates the artistic process of writing "22," a song from her latest album, which apparently involved a lot of journal entries, a lot of red lipstick and a lot of Diet Coke. Because Tay-Tay's message is always super-relatable, we also get to see bunch of other cool, young, Coke-drinking people singing along. (Sample lyrics: "It seems like a perfect night/To dress up like hipsters." That is not a joke.)
It's been a big month for pop stars and cola, with Beyoncé releasing her big new Pepsi ad just last week. But while it's hard to imagine Mrs. Jay-Z drinking anything but Dom Pérignon and the blood of her rivals, let alone a can of (non-diet!) Pepsi, it's actually pretty easy to picture Taylor sitting around the house and writing about ex-boyfriends in her diary while drinking cute little bottles of Diet Coke.
How else could she possibly have the energy for so many adorable photo-ops?
CREDITS
Client: Diet Coke
Agency: Droga5, New York
Production Company: MJZ
Director: Fredrik Bond