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Ad of the Day: A-B Tricks Brooklynites Into Drinking Budweiser, and They...
As part of its continued assault on microbrew-swilling beer snobs, Budweiser headed to Brooklyn during Restaurant Week and orchestrated a little stunt to get people to actually drink Bud—and even rave...
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A Boy Discovers the World's Greatest Superpower in This Remarkable French Ad
Here is a really beautifully filmed commercial from France featuring a boy named George who has remarkable powers. It would spoil the ending a bit to tell you the advertiser, so just watch as George...
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4 Trends That Will Keep Your Brand Globally Competitive
SpecsClaim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world.Base New YorkTwitter@SGMagnus When marketers take their brand positioning and messages global, a...
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Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda...
Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny. That, at least, is the upshot of "Routine Republic," a...
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Can an Ad Campaign Get Egyptian Men to Speak the Names of Their Mothers?
Stripping away someone's name goes a long way toward dehumanizing that person. UN Women and Impact BBDO Dubai poignantly drive home that point in a two-minute film that was timed for Mother's Day in...
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This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too
Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of...
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Pets Are Exciting Multi-use Tools in These Fantastic Infomercials for an...
Cats aren't just great alarm clocks. They're also excellent sleeping masks. Two gag infomercials for the Animal Foundation animal shelter in Las Vegas (created by agency R&R Partners) hawk...
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Here's What Happens When Stoners Try Actual Coffee at an Amsterdam Coffee Shop
Amsterdam is known for its famous "coffee shops," but coffee is not the main attraction. Amsterdam-based coffee brand Moyee hopes to change that—and make the city better known for coffee as well. But...
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Ad of the Day: PNC's Dreamy Commercial Imagines the Ultimate Fairy-Tale Wedding
Fairy-tale weddings aren't seen as particularly cool in advertising these days, not since the industry discovered girl power. (As those famous Mercy Academy ads reminded girls back in 2013, when the...
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Famous Foes Square Off and the 'Best Idea Wins' in Ads for the 2015 Clios
In life, as in advertising, the best idea usually wins. That simple insight informs McCann's campaign for the 2015 Clio Awards, featuring pairs of famous foes—Nelson Mandela and Hendrik Verwoerd, the...
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Ricky Gervais Phones In These Hilariously Honest Ads Introducing Netflix to...
Ricky Gervais is the ultimate anti-pitchman in this amusing set of ads for Australian broadband and cable company Optus, promoting its deal to bring Netflix to the country. The creator of The Office...
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Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads
The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA...
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Ad of the Day: Knorr Sends Mom to the Arctic to Surprise Daughter With...
Advertisers are in love with short branded documentary films these days that are built around some sort of surprise for one of the main characters. The idea, in fact, has become clichéd—meaning a lot...
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Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad
Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size. It works great in this campaign for Frooti, one of...
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Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night
Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they share the road—and beyond...
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Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail...
Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the nail polish company, created with...
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Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One
Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've...
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Ad of the Day: Neil Patrick Harris Comically Pitches Heineken Light Money...
The comically reluctant celebrity endorser can be a fun character, when done right. Ricky Gervais practically perfected it last week for Optus and Netflix in Australia. Now, Neil Patrick Harris...
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This Beautiful PSA From Spain About Embracing Life Keeps You Guessing Until...
A new Spanish PSA from Publicis wants you love life, and not ruin it entirely. Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out on a mattress somewhere. There's...
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American Greetings Hopes to Provoke a Groundswell of Gratitude With the...
American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives. Two-time Oscar winner Barbara...
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