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Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign
Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created...
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Intuit Brews a Special Beer for Accountants Only Called CPA IPA
Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online...
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The Participation Agency Builds Crazy Out-of-Home Campaigns
SpecsWho Ruthie Schulder (l.), president; Jessica Resler, creative directorWhat Experiential marketing firmWhere New York Even people who don't live in New York know that New Yorkers have no living...
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The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them
The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To draw attention to people...
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Ad of the Day: A Heroic Dweeb Doesn't Quite Get the Girl in This Funny French...
If you like a good twist ending, check out this French action-comedy spot for Mondelez's Tassimo coffee and Belvita breakfast cookies. It plays on classic (hackneyed) tropes—a nerdy guy makes for an...
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Pennzoil's High-Octane Aerial Stunt Shows a Dodge Drifting on a Floating...
Need a lift? Take this cool 90-second Pennzoil spot from J. Walter Thompson for a spin. Stunt driver Rhys Millen hurtles through the streets of Cape Town, South Africa, in a canary yellow 707...
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Suntory Whisky 3-D Printed the World's Most Incredible Ice Cubes
Advertising craft doesn't get more delicate than this. Check out TBWA\Hakuhodo's 3-D printed ice cubes, created for Japan's Suntory Whisky. The agency used what's called a CNC router to carve the...
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Ad of the Day: Jordan Himself Finally Appears in Gatorade's 'Be Like Mike'...
Gatorade has saved the best for last in its nostalgic, eight-week-long "Be Like Mike" campaign revival. In a 60-second video that went live this morning, we finally see present-day Michael Jordan...
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Homeless People Read Mean Tweets in This Heartbreaking PSA
People reading mean tweets is turning into a PSA genre. Last month, the Canadian Safe School Network took Jimmy Kimmel's hit comedy bit, usually featuring celebrities, and repurposed it as a potent...
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Wieden + Kennedy Turns Its Website Back 30 Years, but Not for April Fools' Day
April 1 is known most places for pranks. But at Wieden + Kennedy it has a different meaning. The agency was founded on April 1, 1982, and celebrates Founder's Day on that date each year. This year...
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Ad of the Day: Meet the Coolest Guy in the World Who Happens to Suffer From...
Say hello to Stirling Gravitas, the most in-control man in the world. This dapper, mustachioed dude "of a certain age" tames lions by telling them to "Stay!" and smashes wooden planks with the power...
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This BMW Ad With a 'Crazy' Woman Has Angered Mental Health Advocates
Will a BMW commercial that's come under fire from prominent mental-health advocates get bounced from the NCAA men's basketball tournament telecasts? The controversy over the 30-second spot, which has...
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Get a Real Friend, Because Yours Suck, Say Pedigree's Great Ads for Dog Adoption
Here's a great little campaign for dog adoption by Pedigree and French agency CLM BBDO. Because a dog really will be your best friend, and a loyal one—unlike human best friends, who are constantly...
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This Bank Found a Way for Men to Browse Pinterest Without Feeling Ashamed
How tough is it to scout for pillow shams and window treatments, Mr. New Homeowner, while keeping your manhood intact? Extremely difficult, if not downright impossible, on chick-dominated Pinterest....
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Clever McDonald's Ads Show Classic Characters Getting the Best Deliveries Ever
Here's a simple and fun McDonald's campaign from Leo Burnett Dubai promoting the fast-food chain's delivery service, showing various characters receiving exactly what they love in a McDonald's bag....
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Ad of the Day: Fixodent Helps a Lion Get His Bite Back in This Amazing Short...
There are so many reasons why this Fixodent project might never have been made. Maybe it's too ambitious. Or it's off-brand. Or it has nothing to do with the real applications of the product....
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Waiting for Pitch Perfect 2? These Girls Singing About Leg Hair Will Tide You...
There's still about a month before Universal Pictures' Pitch Perfect 2 opens. But don't worry, aca-awesome fans, here are some fetching young things with bright smiles, legs for days and great voices...
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Ad of the Day: Chevy Frightens and Amuses Real People in Great Focus-Group Ads
Even the best prank ads can sometimes leave you wondering: Were those real people or actors? That isn't a problem in Chevrolet's entertaining new campaign, which includes what so many other prank...
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Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods
In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods. The young boy watches Woods play, puts his posters up in...
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New Belgium Beer Is Just What the Doctor Ordered (From His Weird Bike-Couch...
New Belgium Brewing peddles its Slow Ride Session pale ale in a series of silly Web shorts created by production house Strike Anywhere. Dr. Don, a mellow therapist with a bushy upper lip, advises...
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