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Sentient Clock Is Able to Bend Time in Latest Grand Guinness Spot
Time out, Guinness. While I come down on the side of liking the brewer's new cinematic, Peter Thwaites-directed "Clock" spot, I'm fearful that the brand's countdown to self-parody has begun. The...
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Kate Upton Scrubs a Clean Path to Super Bowl for Mercedes-Benz
Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser for the ad, with...
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Tide's Super Bowl Spot Will Look at Stains Worth Keeping
Tide will take a surprisingly forgiving attitude toward stains—admitting, probably comically, that some are worth keeping—in its 2013 Super Bowl commercial from Saatchi & Saatchi in New York. The...
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Cars.com to Get Overly Dramatic in Super Bowl Ad From Mcgarrybowen
Drama is good for Super Bowl commercials. It's less good when you're shopping for a car. Cars.com is vowing to bring some extra drama to the Feb. 3 broadcast with its 30-second first-quarter...
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Data Points: Generation Gap
Baby boomers may have screwed a lot of things up for the next generations, saddling them with debt and holding on tight to their wealth while their childrens' prospects have all but evaporated in the...
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Dodge Dart's Gift Registry Lets Friends and Family Help You Buy a Car
Quick-witted, energetic and amusingly excessive, Wieden + Kennedy's TV campaign for the Dodge Dart has quietly become one of the most entertaining on the air. Now, agency and client are bringing some...
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Amy Poehler to Star in Best Buy's Super Bowl Commercial
Amy Poehler is landing all the prime gigs this winter. The Parks and Recreation star, who co-hosted the Golden Globe Awards with Tina Fey earlier this month, will star in Best Buy's Super Bowl...
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Visa Predicted the Super Bowl Teams Before the Season Barely Began
The Harbaugh brothers may not have seen it coming, but Visa did. Back in the fall, the company broke two ads from TBWA\Chiat\Day advertising its Visa NFL Fan Offers program. The focus of those ads?...
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Audi Asks Viewers to Choose the Ending of Its Super Bowl Spot
Audi is letting viewers choose its Super Bowl ad this year—or rather, the ending of it. Venables Bell & Partners in San Francisco has created three different endings to a 60-second spot about a...
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Ad of the Day: Manwich
These are very, very simple 15-second Manwich ads, but DDB West shot them like a boss. The casting and direction (by Lena Beug of Moxie Pictures) are truly incredible, and it doesn't hurt anything...
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Portrait: MKG
SpecsWho From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative directorWhat Events marketing agencyWhere New York offices One sure way to make...
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Kaley Cuoco Grants Wishes in Toyota's Super Bowl Teaser
Kaley Cuoco is going from the Big Bang to the Big Game as Toyota's newest advertising star. The 27-year-old actress from the CBS sitcom The Big Bang Theory is seen walking around town granting magical...
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Ad of the Day: Call of Duty
I hope The Replacer sticks around for a while. The titular character in 72andSunny's trailer for Call of Duty: Black Ops 2 - Revolution is portrayed by veteran actor Peter Stormare, who riffs on his...
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Starbucks Tries to Make You Hate Mondays a Little Less
Starbucks is rebounding from recent image problems in the U.K. (something about tax payments, I think) with this ad for its Monday coffee special. The spot, from AMV BBDO, suggests Monday is actually...
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YouTube's Saddest Stars Get Happy in VW's Super Bowl Teaser
Volkswagen turns some notorious frowns—those seen by millions on YouTube—upside down in Volkswagen's just-released teaser for its Super Bowl commercial. The eHarmony cat lady, politician Phil Davison...
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Go Daddy Unveils First of Two Super Bowl Spots, Pushing .CO Domains
Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register a .CO domain before someone else...
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Kraken Rum Billboards Will Kidnap You and Squeeze You to Death
The Kraken Black Spiced Rum is going with death by giant tentacle as the theme of a pair of 3-D billboards that went up recently in Chicago. On each ad, the brand's namesake mythical beast appears to...
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Where Do Babies Come From? In Kia's Super Bowl Ad, a Planet Called Babylandia
A flustered father answers his son's pressing question "Where do babies come from?" with a Super Bowl-worthy blockbuster of a tall tale—set on a distant planet called Babylandia—in Kia's upcoming...
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Ad of the Day: Samsung
If you've got a job, there's a decent chance you're dealing with a dual-device situation—you know, a work phone given to you by the office (probably one that's useless for anything beyond taking calls...
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Volkswagen's Super Bowl Spot Turns Glum White Office Workers Into Happy...
Are you a typical white corporate American office drone with a case of the Mondays? It would help a whole lot if you were Jamaican—or at least talked like one. That's the comical premise behind...
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