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Budweiser's First Tweet Asks Fans to Name Baby Clydesdale, Star of Its Super...
Babies are always big at the Super Bowl. This year, Budweiser might have the cutest one. A new baby Clydesdale, born Jan. 16, will star in the Anheuser-Busch brand's traditional 60-second Clydesdales...
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Super Bowl Ad Asks: 'Is There a Century 21 Agent in the House?'
Century 21 agents are more helpful than doctors, at least when you're having a housing emergency. The real-estate company on Monday unveiled its 30-second commercial, titled "Wedding," that will air...
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Astronaut Outsexys Lifeguard in Axe's First-Ever Super Bowl Ad
Not surprisingly, Axe's first-ever Super Bowl commercial features a woman in a skimpy bikini jogging rather bouncily along a beach. Also not surprisingly, she's running toward a geeky dude who plays...
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Hyundai Gets Unstuck in First of Two Super Bowl :30s
Drivers of the Hyundai Sonata Turbo get stuck behind the strangest vehicles on the road. Luckily, they also have the power to get past them. The Korean automaker on Monday unveiled "Stuck," one of two...
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The Spot: Nike's Speed Demon
IDEA: Cristiano Ronaldo, the world's second-best soccer player after Lionel Messi, is a beautiful, terrible force. A large part of his talent is his overwhelming speed—a threat dramatized in Wieden +...
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Volkswagen Is a Dog's Best Friend in Tribal DDB Spot
See Spot run. And bark, growl, yelp and whine. This Volkswagen Golf commercial by Tribal DDB Amsterdam stars a perky pooch that makes all kinds of car sounds while out for a walk with its owner. At...
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Old People Behaving Badly: It's Taco Bell's Super Bowl Spot
Old people doing absurdly youthful things. It's a time-honored comedy staple that Taco Bell fully embraces in its 2013 Super Bowl spot—a 60-second salute to octogenarian debauchery driven by a...
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Why Cries of Racism Won't Sink Volkswagen's Super Bowl Ad
For Volkswagen, one of the most celebrated Super Bowl advertisers of recent years, it's been a tough 24 hours. After the company released its 2013 Super Bowl spot (posted below) on Monday...
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Ad of the Day: Ikea
Ikea is carving out a nice little niche allaying the neuroses of pack rats—also, normal people who just have too much crap cluttering up their lives. This new spot from the Swedish furniture retailer...
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A Devilish Willem Dafoe Joins Kate Upton, Usher in Mercedes Super Bowl Ad
Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was unveiled...
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Amy Poehler to Star in Best Buy's Super Bowl Commercial
Amy Poehler is landing all the prime gigs this winter. The Parks and Recreation star, who co-hosted the Golden Globe Awards with Tina Fey earlier this month, will star in Best Buy's Super Bowl...
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Diet Coke Finds Its New Stud, 19 Years After the Old One
He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and splashing Cooper's name,...
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Ad of the Day: Snickers
Eat Snickers, or you will turn into Robin Williams doing John Wayne and Nikita Khrushchev. I cannot stress this enough. Eat Snickers, for the love of God. This isn't a Super Bowl ad, but it could be....
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Calvin Klein, Speed Stick to Make Super Bowl Advertising Debuts
Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear. Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick have...
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Dean Winters Causes Historic Mayhem in Grand New Allstate Ad
In the beginning, there was Mayhem. Actually, Leo Burnett's latest spot for Allstate, starring Dean Winters as the iconic agent of chaos, will air at the end of the Super Bowl—between the game's final...
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Seth Rogen and Paul Rudd to Pitch Big Ideas in Samsung's Super Bowl Ad
Samsung has some fun with the NFL's strict trademark rules around the Super Bowl (see Adweek's own banner above for evidence of that) in the 60-second spot below starring Seth Rogen, Paul Rudd and...
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Budweiser's Super Bowl Spot Reunites a Clydesdale With Its Breeder
As promised, Budweiser's 60-second Super Bowl spot from Anomaly, released online Thursday, includes footage of a 7-day-old Clydesdale foal. But that's just the beginning of the story. The spot,...
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Bar Refaeli Swaps Spit With Jesse Heiman in Go Daddy Super Bowl Ad
Here's a commercial that might stop your Super Bowl party in its tracks. Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring Bar Refaeli....
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E*Trade Baby Sees the World in Amped-Up Super Bowl Spot
ETrade released its 2013 Super Bowl ad on Friday, showing the company's iconic talking baby boldly going where he's never gone before. The talking tot informs viewers that they could lose tens of...
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Gildan Apparel Releases One-Night-Stand Super Bowl Ad
The biggest night in Gildan's marketing history will be a one-night stand—at least when it comes to the theme of its ad. The apparel marketer just released the teaser below for its debut Super Bowl...
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