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Newcastle Brown Ale Gets Even More Honest
IDEA: Most brands are liars—fabulists, fabricators, tellers of half-truths and falsehoods, terrified of disclosing their real agenda (to take your money). In beer ads, the lies are legendary. The beer...
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Ad of the Day: Got Milk?
Sweet dreams are made of … milk? According to two new spots in the long-running "Got milk?" campaign, you'll soar a lot longer in those "Look at me, I can fly!" dreams and loll in the embrace of a...
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Meet Sully, Corona Light's Absurd and Amusing Spokes-Sheep
You remember Sully. He was the odd talking sheep in last year's brilliant "Stan" commercial for Corona Light, from director Mike Mills and ad agency Goodby, Silverstein & Partners. Well, it...
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Perrier Invites You to a 'Secret Place' Where Sparkling Water Makes People...
Perrier is the sexiest sparkling water you'll ever taste, says Perrier. It's so sexy, you'll find yourself transported to a secret party at an underground nightclub in Paris. There, you may...
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JetBlue Makes a Fool of Meaner Brands With April 1 Promotion
JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the entire fare (as a...
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Everything You Ever Wanted to Know About the 1980s in One Coked-Up HTML5 Website
Bonkers candy. Betamax. McRib sandwiches. Madonna. Michael Jackson. Reaganomics. Mountains of cocaine. … Man, the '80s rocked. Or sucked, depending on your point of view. Thanks to Mullen's...
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Heartbreaking Hospital Ad Celebrates Too-Brief Life of One of Its Most...
New York Presbyterian Hospital and ad agency Munn Rabôt recently made this video celebrating the life of Danion Jones, who was 3 years old when he was diagnosed with a malignant brain tumor. NYPH...
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Ad of the Day: Wheat Thins
Wheat Thins has a sense of humor. Stephen Colbert famously mocked, on the air, the exhaustive memo he had gotten from Nabisco detailing exactly how Wheat Thins should be presented on his Comedy...
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Did Kraft Swipe Sauza Tequila's Schtick and Its Spokesman?
Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched ads of 2012. The Jim Beam brand...
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Grizzly Dude From '70s Beer Ads Gets Lost, Wanders Into Modern Spot for Dr...
Oh, how I've longed to get away from it all and live in the woods, wild and free, with some guy in a bear suit as my only companion. The scruffy protagonist of Deutsch LA's new "Mountain Man" spot for...
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Ad of the Day: Pepsi
It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling her...
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Wyoming Anti-Smoking Ad Is Strange and Two-Faced
Ad agency Sukle in Denver made this "Need Someone" spot promoting the Wyoming Department of Health's counseling services for people who want to quit smoking—hopefully before they go into full-on...
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Exposure Creates Lifestyle Campaigns for Young Consumers
SpecsWho Creative director, partner Tom Phillips; public relations director Matt Arrowsmith; fashion and lifestyle director Sarah Bronilla; creative services director Carrie RobertsWhat PR and creative...
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W+K's Facebook Home Ad Shows Your Life Becoming Even More of a Circus
Facebook just posted the new ad below, from Wieden + Kennedy, on its own site—it will also air Saturday evening during the Final Four on CBS. The social network has had trouble connecting with...
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Why David Mamet Wants to Direct Ads Again
SpecsWho David MametAge 65New gig Commercial director, Aéro FilmOther gigs Playwright, screenwriter, film director, essayistYou've signed with Aéro Film to direct ads again. Why now? Well, I like to...
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In a Campaign for Business Travelers, Westin Gives Nurses Free Stay
Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed hospital nurse who...
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YouTube's 10 Most-Watched Ads in March
March was a good month for newcomers to YouTube and Adweek's monthly Ads Leaderboard. At the same time, it was a good month to feel inadequate in any position but No. 1. That's because a certain...
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How Subaru Fell in Love and Never Looked Back
IDEA: Subaru owners knew it almost before the company did. It was always about love. "If you ask a Subaru owner what they think of their car, more times than not they'll tell you they love it," said...
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Old Spice Cleans Up With Hilarious Parodies of '80s Soap Ads
Few brands have mastered the marketing non sequitur quite as well as Old Spice, which just rolled out two new, fascinatingly bizarre ads for its Fiji Bar Soap. Parodying similar spots from the 1980s,...
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