Ad of the Day: Aaron Rodgers Is Hounded by 'Da Bears' Fans for State Farm
DDB Chicago's latest Aaron Rodgers ad for State Farm begs a timely question: Are Cheeseheads more hard-core football fans than Brateaters? Both camps appear in the ad, which takes place on a plane....
View ArticleAre You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey
DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike guys grow...
View ArticleOMD to Host First Upfront-like Session for Branded Content Projects
Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content...
View ArticleFrom Virgil to John Cusack, Building the Modern Chevy Silverado Commercial
IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist Matt...
View ArticleDon't Mind the Freaky Glowing Cloud in RPA's Lobby. It's Just Listening to...
Ad agency RPA in Santa Monica, Calif., suddenly has quite the conversation starter in its lobby: a data-driven light sculpture called The Listening Cloud that visualizes social-media conversation...
View ArticleAd of the Day: GE's Latest Brilliant Machine Is a Very Familiar DeLorean
General Electric's technology is making time travel easier. Kind of. Not really. Still, that hasn't stopped the brand from making a new ad based on Back to the Future. The spot, from BBDO in New York,...
View ArticleMini Flashes Personalized Billboard Messages at Drivers of Its Vehicles
I sometimes think billboards are watching, beaming out messages meant just for me. Then I get back on my meds, and everything seems fine. Anyway, BMW's Mini, as part of its "Not Normal" campaign,...
View ArticleAd for the 9/11 Memorial Encourages You to 'Take a Day to Remember'
Robert De Niro narrates this new spot for the National September 11 Memorial & Museum, encouraging viewers to "take a day to remember" that morning 12 years ago, when thousands of men and women...
View ArticleAd of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots
I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban housewives checking...
View ArticleAd of the Day: Chipotle Makes Magic Yet Again With Fiona Apple and a Dark...
Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a...
View ArticleSportsCenter Ad Discovers Secret to Rafael Nadal's Success With the Ladies
Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John Anderson and...
View ArticleBETC and Canal+ Satisfy Your Craving for More Dwarf Clowns in Advertising
BETC and Canal+ together produced one of the most beloved ads of recent years in "The Bear," a hilarious and impeccably produced spot that won the Film Craft Grand Prix at Cannes in 2012. The French...
View ArticleShop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public...
After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after...
View ArticleBuy the Guardian and Observer, or Your Weekend Will Be a Complete Disaster
BBH London expands its "We Own the Weekend" campaign for the Guardian and Observer's Saturday and Sunday newspapers with a pair of dark-humored spots that focus on the "Tech Monthly" and "Cook"...
View ArticleAd of the Day: Axe Gets Educational With Hair Tutorials for Men
Over the years, Axe has been telling men around the world that smelling a certain way (namely, like a hormone-addled teenage boy doused in pungent drugstore body spray) is a surefire way to attract...
View ArticleMcDonald's Remakes Classic Jordan-Bird Ad, This Time on the Football Field
McDonald's and Burrell Communications update a classic Super Bowl spot from 1993, pitting Joe Flacco of the Baltimore Ravens and Colin Kaepernick of the San Francisco 49ers, the opposing quarterbacks...
View ArticleAd of the Day: St. John Ambulance Terrifies You (Again) Into Thinking About...
Few client-agency teams do scare tactics quite as well as St. John Ambulance and BBH London. With their artful yet horrifying set pieces about the importance of knowing first aid, the pair have been...
View ArticleGrey's 'Inspired' Ad for Canon Wins 2013 Emmy for Best Commercial
Grey New York and MJZ director Nicolai Fuglsig's "Inspired" spot for Canon won the 2013 Emmy Award for Outstanding Commercial on Sunday at the 65th Annual Creative Arts Emmys. The win ended a streak...
View ArticleVirgin Mobile Makes Its Pitch in 25 YouTube Videos, Which You Scroll Through...
Virgin Mobile has been retraining your brain for a while. Now, it wants to borrow your eyes. In a fun stunt called BlinkWashing from Mother New York and rehabstudio, the mobile carrier makes its sales...
View ArticleNew Zealand's 'Don't Get Stoned and Drive' Ads Are Curious, Funny and Charming
Some precocious Maori children in New Zealand argue about whose dad is more irresponsible in this curiously amusing PSA about driving while stoned—the latest in a string of such ads from Clemenger...
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