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Latest Horror-Movie Ad Prank, With a Screaming Devil Baby, Is Completely...
Here's one baby that no one's expecting. "Devil Baby Attack," a rather mean-spirited if grimly hilarious marketing stunt for the upcoming horror film Devil's Due, shows what happens when well-meaning...
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Planet Fitness Parodies the Insanity of Rigorous Fitness Classes at Other Gyms
Planet Fitness is back with the latest spot in its campaign against "gymtimidation." This time, we peek in on an unnamed competitor, where an insanely pumped-up instructor is leading a class of...
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Chocolate and Peanut Butter Try Couple's Therapy in Butterfinger's Racy Super...
Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18. The Super Bowl spot, by ad agency Dailey and director Clay Weiner of Biscuit Filmworks,...
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Axe Brings a Message of Peace to the Gender Wars, and the World, in Super...
Axe, the Unilever men's personal-care brand known for inciting controversy in the gender wars with ads often deemed sexist, wants everyone to just get along in its 30-second Super Bowl spot—which...
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Ad of the Day: Congo's Sapeurs Star in the Best-Dressed Guinness Commercial Ever
When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is one of...
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BBC's Sochi Ad Will Make You Never Want to Leave the House, Much Less Compete...
The BBC's official trailer for its coverage of next month's Winter Olympics in Sochi, Russia, has its champions and detractors, with some applauding the 90-second clip's epic sweep and others...
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Johnnie Walker's Stunning Glass Car Reflects Human Fragility in Drunk-Driving...
IDEA: It's a brutal irony of the automobile: Speed and power are its strengths, yet they combine to make its occupants ever more vulnerable. It's true of any driving, and especially true of drunk...
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Divorce Lawyer Ads on YouTube Don't Get Much More Clever Than This
Even lawyers not named Scott Hoy tend to have trouble coming up with good advertising. Here's an exception—a clever new campaign from Rockville, Md., law firm Esteban Gergely from Grey's Hispanic...
View ArticleChris Kuenne, Rosetta Founder, Leaves The Publicis Groupe Shop
Chris Kuenne, who founded Rosetta in 1998, has stepped down from his non-executive role with the Publicis Groupe shop. Kuenne negotiated a $575 million sale to Publicis in 2011, and served as CEO of...
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Ad of the Day: Subaru's Road-Tripping Dogs Are Cute, Funny and Almost Human
Chances are you've already got an idea of what the typical Subaru owner looks like: They enjoy L.L. Bean, buying granola at Whole Foods and being very involved in their kid's soccer team. And they...
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Intense Subaru Ad Focuses Almost Entirely on One of Its Vehicles Horribly...
And speaking of Subaru, here's another new spot from Carmichael Lynch for the automaker, and it's a whole lot more sobering than that snogging-dogs one. This one's about safety, and it boldly shows...
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Ad of the Day: Pandora Freezes Those Crazy Moments When Music Transcends All
Pandora isn't just an Internet radio provider, says Internet radio provider Pandora. It's actually part of your destiny, or a series of chance events, or a magical discovery algorithm, or whatever it...
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Nissan Rogue Comes in Handy When You're Battling a Marauding Band of Evil...
Next time you're caught driving in a winter storm, Nissan Canada wants you to be grateful you're only dealing with the natural elements and not a supernatural mob of malicious snowmen who are hell...
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Most Inclusive Ad Ever? Swiffer Spot Stars Interracial Family, and Dad's an...
Here's a feel-good moment from Swiffer. A new ad for the brand stars an interracial family, which deserves some credit, if lamentably, in light of the idiotic controversy around last year's Cheerios...
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Is Kayak's 'Stairlift' Commercial Bringing You Down?
Some folks are finding Barton F. Graf 9000's latest advertising excursion for travel site Kayak.com a less than uplifting experience. In the 30-second spot, a middle-aged man commandeers his elderly...
View ArticleXaxis Merger Chases Programmatic Vision
The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized...
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If Patrick Bateman Were a Hipster, He'd Kill For Denham Jeans
What if Patrick Bateman were a hipster? It would look a lot like this brilliant remake of two American Psycho scenes, updated for our decade of obsessive beard cultivation and vintage clothing...
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Fun, Ludicrous Dancing Jacket Springs to Life When You Eat Cadbury Chocolate
Cadbury has invented a trench coat that basically dances when you eat the brand's chocolate. Because eating Cadbury chocolate brings euphoria so intense that it makes even your clothes dance, or...
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Cisco Ad, Like the Future It Depicts, Is All Delightfully Interconnected
IDEA: The Internet of Things—or as Cisco calls it, "the Internet of everything"—is quickly advancing, as seen in the array of magically interconnected devices at this year's Consumer Electronics Show....
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GoDaddy Unveils the First Super Bowl Ad of Its Post-Sleaze Era
GoDaddy, which this fall promised no more sleazy Super Bowl commercials, still shows plenty of skin in its first ad for this year's game—but it's mostly male, and it's absurdly pumped up. The...
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