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Drunk People Passed Out in Japan Get Turned Into PSA Billboards While They Sleep
Next time you're out at a bar tying one on, you might want to reconsider your choices—if you happen to be drinking in Japan. Two agencies, Ogilvy & Mather and Geometry Global, and bar chain...
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Ad of the Day: A 3-Second Fall Is 60 Seconds of Fun for the Moto E
It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day. Droga5 created a charmingly whimsical 60-second spot for this month's...
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Kerry Fitzmaurice on Re-Branding kbs+ (and How She's Like TV's Felicity)
SpecsWho Kerry FitzmauriceNew gigCMO, kbs+Old gig Director of new business and communications, MotherAge 44Your stint at Mother was pretty quick? I was there 14 months.Why move so quickly? I had such...
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Ad of the Day: Chilean Miners Star in Year's Most Electrifying World Cup Spot
Less than a month after the 2010 World Cup wrapped up, a major mining accident in Chile made headlines around the world, as 33 miners were trapped by a cave-in. They survived an incredible 69 days...
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Russian Models Troll Instagram With Super-Sexy Hashtags and Photos That Won't...
There's nothing worse than waiting for something to download on your phone, especially if you are a 14-year-old boy waiting for sexy models to appear in your Instagram feed. BBDO Moscow and Russian...
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Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1
It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay the next...
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Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like...
For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding...
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Dubai Resort Welcomes Giant Flock of Ghostly Bird-Humans in Odd JWT Ad
JWT Dubai teamed with FilmWorks and Psyop for this strange 80-second CGI-fest that shows travelers flocking to Atlantis, The Palm, a luxury resort in Dubai. And they "flock" in the literal sense of...
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YouTube Supports Gay Athletes in Star-Studded Ad for LGBT Pride Month
Jason Collins. Michael Sam. Robbie Rogers. It's been an eventful couple of years for athletes coming out publicly in professional sports. And now, YouTube, a longtime supporter of gay rights, is...
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Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins
Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard...
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Vacation in Paris Now or You Will Die Alone and Full of Regrets, Says Expedia
Don't skip your trip to Paris. The love of your life is waiting there, says Expedia. In this new ad from Expedia Mexico, the online travel agency tells a simple story about buying plane tickets and...
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Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and...
For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars at all. McDonald's and DDB...
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Husband-and-Wife Media Shop Seeks Outsized Results
SpecsWho Mary Perhach, president, and Nick Pappas, CEOWhat Media agencyWhere New York office Three years ago, when former agency buyer and media sales executive Nick Pappas started SwellShark, he took...
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What Happens When Two Creative Directors Make Their First Music Video
IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons got a...
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Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that...
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Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad?
Good lord, Beats by Dre is getting great at sports commercials.We wrote at length last month about how the music company and ad agency R/GA have teamed up to make some of the year's best sports...
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Breathe Right Gallops to the Belmont Stakes, Betting on a Horse Wearing a...
On Saturday, California Chrome will try to become the 12th horse to win the Triple Crown when he races in the Belmont Stakes. But to Breathe Right, his success isn't just about raw talent—it's about...
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Sheryl Sandberg: Rethinking Marketing to Women
One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked, “Mommy, why are they all boys?” It’s no...
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At the Upfronts, Data Is Driving Deals
The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is accountable, verifiable data—and not necessarily from...
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Which World Cup Sponsors Are Resonating With Fans?
As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening, particularly...
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