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Coca-Cola Has Done Some Great Stunts Lately, but 'Happy Cycle' Is a Disaster
Remember the good old days, when a Coca-Cola cost only a nickel, and people weren't always whining about how bad soda is for your health? Coca-Cola does."A Coke used to cost 5 cents," says this new...
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Lucky Charms, the World's Rainbowiest Cereal, Comes Out Big for Gay Pride Month
Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people have always seen as a little...
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Ad of the Day: Nike's 5-Minute Animated World Cup Film Has Humans Everywhere...
Last week we wondered if another marketer had managed to out-Nike Nike with a flashy short film around the World Cup. Nike probably didn't care, though, as it was busy changing direction...
View ArticleYou Need More Than Great Ads to Win at Cannes
Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year,...
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How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads
IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local schools with dedicated...
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Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun
Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds...
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Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and...
We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll surely remember. Watch...
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Ad of the Day: Hashflags Raised, Twitter Storms Brazil for the World Cup
Twitter is doing plenty of digital activations around the World Cup, and now it's done a good old-fashioned video to get you pumped up as well. The spot, from Goodby, Silverstein & Partners, isn't...
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Waiting in Line Goes From Boring to Brutal in Free-Sample Stunt
How far are people willing to go, physically and emotionally, to get a free sample? Australian agency Clemenger BBDO continues its quest to find out by making consumers work hard (and sometimes look a...
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Horizon Media Adds Multicultural Chief
Horizon Media has reached inside Mindshare to find a leader for its multicultural efforts. Karina Dobarro, who was managing director of multicultural marketing at Mindshare, has assumed a similar role...
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McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry
You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though sometimes it...
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This Is India's Most Viral Ad Ever, and It Will Make You Weep for Humanity
How precocious are digital natives today? They take charge of things literally from birth, according to this somewhat terrifying spot from MTS Telecom, which the company claims is now the most-viewed...
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Ad of the Day: Verizon Reminds Parents That Girls Aren't Just Pretty but...
It's 2014. We're in a post-feminist society, right? Ha ha. Nope. That's why campaigns like "Inspire Her Mind," from Verizon, in partnership with Makers, are so important. The initial spot, which had...
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Volvo Tells Millennials They Can Ride in a Volvo Again, This Time Facing Forward
Hey, millennials, 20 years ago you might've been riding in the third row of a Volvo station wagon, staring out the back window and maybe trying to stave off the slight nausea that can accompany your...
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Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles
Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors...
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Nothing's Sacred: 'Dumb Ways to Die' Is Now Being Used to Hawk Life Insurance
One of the lovably misguided characters from "Dumb Ways to Die" sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy deal with the devil....
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PETA Wonders How You'd Feel If Your Hair Was Ripped Out Like an Angora Rabbit's
Plucking Angora rabbits to use their fur in clothing is like waxing the hair off unwilling humans, says PETA's latest human-shaming ad. Characteristic of the animal advocacy group's PSAs, it's...
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Ad of the Day: Real-Life Eco Activists Battle Police for Replay's Natural...
Can environmental activists also be effective corporate shills? It's a tough balancing act. But 180 Amsterdam wanted only authentically aggrieved talent to star in its striking, filmic new global...
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Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot
I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine...
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India's Internet Baby: Agency Says Cannes Contender Is Beautiful, Not Terrifying
CANNES, France—Maybe India's Internet Baby isn't as horrifying as he seems? If you think about it, the preternaturally social star of the MTS Telecom campaign—who learns to cut his own umbilical cord...
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